Description of product or service:
Valley Creek Productions is a professional video production company specializing in event coverage and corporate/promotional video.
How many years have you been with company or in business?
What company or organization you respect most and why?
I respect a well organized company that provides good customer service and an overall good experience. Disney (Theme Parks/Resorts) offers one of the best experiences in this area and I highly respect them.
Which business leader or innovator do you most want to emulate and why?
Learning about the history of broadcasting when I went to Temple University I’ve always admired Roone Arledge who as the president of ABC Sports in the 1970’s saw a way to take that style of coverage into the companies news division and was able to create a news broadcast that would appeal to the masses. His legacy is ABC World News Tonight, 20/20, Nightline, This Week that all still are on-air today. I admire someone who created a broadcast product that holds the test of time. I hope I can do the same with our videos and our clients.
What is the most important business decision you’ve made to date?
Taking my company full time in 2012. We’ve had some bumps along the way but running my own company has been super rewarding.
What is the most important life decision you’ve made to date?
Deciding to continue my education beyond my communications degree and get a Masters in Business. It’s not something I would have needed if I went to work in the field but something told me that running my open business could be a possibility down the road. Plus I became alumni of both Temple and Penn State which has helped make connections to many of our clients.
When and why did you join the IBA?
I joined the IBA in 2016 hoping to connect and work with other members of the LGBT community. Our company likes to be involved with the community we serve and between the IBA, other local chambers, and industry groups we stay very involved.
Since joining the IBA, what has been the greatest advantage to you and your business being a member of the Chamber?
The opportunity to network with some of the best businesses in Philadelphia!
As a member of the community I think it’s important that we support each other and help to build our businesses. In our current political climate it’s more important than ever for LGBT business to thrive and succeed despite the attitudes and discrimination that we still face in the business world.
What is your proudest moment, honor, or achievement?
When I was elected president of the Greater Philadelphia Videographers Association in 2013 it was very humbling to know I have the respect of others in the video industry, some who have been in business longer than I’ve been alive.
What programs, outreach, or organizations are you involved in that give back to the community?
In our off season we provide video content to non-profit organizations often times with little to no pay. It feels good to give back when we are able. We’ve worked with March of Dimes, Uptown! Knauer Performing Arts Center in West Chester, the NACE Annual Fundraiser, PA Prostate Cancer Coalition, and others.
What is a little known fact about you?
My interest in video started when I got a super 8 mm camera at a yard sale when I was around 6 years old. From there my grandpa showed me 8mm film he shot of the family and when he was serving in Japan post WWII and in Korean Conflict. I was fascinated by how video can preserve memories of a time and place and from then on I wanted to document everything I could.
What is your guiltiest pleasure?
I like to make my own ice cream. Last batch was apple pie so chopped fresh apples that I caramelized and then added to the ice cream along with cinnamon, vanilla, and crumbled graham crackers. Yum!
To date, what has been your most favorite vacation spot?
I don’t have one favorite spot really, I like variety in my travels. I enjoy visiting cities and doing the tourist thing, visiting nature and hiking/exploring and camping and I enjoy a nice cruise through the Caribbean for something more relaxing.
What is the last book you read?
I don’t read much, as a video and broadcast person I spend most of my time at the movies or watching a great new show on Netflix. The latest movie I saw at the theater was IT. I have my tickets for Star Wars opening night already; that’s probably the next big entertainment item for me in December.